An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Michel Laroche, Rong Li, Marie-Odile Richard, Mi Zhou
| Year of publication: |
2022
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|---|---|
| Authors: | Laroche, Michel ; Li, Rong ; Richard, Marie-Odile ; Zhou, Mi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-8
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| Subject: | Animated images | Arousal | Atmospherics | Pleasure | Purchase intentions. | Website attitudes | Emotion | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing | Kognition | Cognition | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102845 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209595