An investigation into the antecedents of prepurchase online search
Jingguo Wang, Zhiyong Yang, E. Deanne Brocato
| Year of publication: |
April 2018
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|---|---|
| Authors: | Wang, Jingguo ; Yang, Zhiyong ; Brocato, E. Deanne |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 3, p. 285-293
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| Subject: | Online prepurchase search | Competitive density | Online experience | Experience/search product | Price comparison websites | Markov Chain Monte Carlo (MCMC) | Online-Handel | Online retailing | Markov-Kette | Markov chain | Konsumentenverhalten | Consumer behaviour | Website | Electronic Commerce | E-commerce | Monte-Carlo-Simulation | Monte Carlo simulation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2017.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011833862