AN INVESTIGATION OF BRITISH COMPUTING SERVICES FIRMS EXPORTING TO GERMANY

Reports on the findings of research undertaken at the University of Nottingham into Computing Services firms in the UK. The study particularly focuses on firms who are currently exporting to Germany. The implications of the European Single Market and the changes which will affect the Computing Services (CS) sector are discussed along with a full examination of the current state of the German market. Information from the research of successful entrants and results of interviews with the Department of Trade and Industry (DTI) have also been included. The development of the European Community′s policy, together with the views of successful organizations operating in the CS market, provide an insight into some of the factors influencing planning for 1992 and act as a useful starting point for new entrants. Finally, proposes guidelines for computing services firms intending to enter the German market.