An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
| Year of publication: |
2012
|
|---|---|
| Authors: | Grohs, Reinhard ; Wagner, Udo ; Steiner, Regina |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 11, p. 907-918
|