An investigation of consumer evaluations of reference price discount claims
Donald R. Lichtenstein; William O. Rearden
| Year of publication: |
1988
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|---|---|
| Authors: | Lichtenstein, Donald R. ; Rearden, William O. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 17.1988, 2, p. 189-200
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| Subject: | Betriebliche | Preispolitik | Wirtschaftsliche | Verhalten | Verbraucher | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485074