An investigation of consumer evaluations of reference price discount claims
| Year of publication: |
1988
|
|---|---|
| Authors: | Lichtenstein, Donald R. ; Bearden, William O. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 17.1988, 2, p. 189-200
|
| Publisher: |
Elsevier |