An investigation of consumer product warranties as market signals of product reliability
Craig A. Kelley
| Year of publication: |
1988
|
|---|---|
| Authors: | Kelley, Craig A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 16.1988, 2, p. 72-78
|
| Subject: | Produktgestaltung | Product design | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001062768