An investigation of country-of-origin effect using correspondence analysis : a cross-national context
Ming-huei Hsieh
| Year of publication: |
2007
|
|---|---|
| Authors: | Hsieh, Ming Huei |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 3-26
|
| Subject: | Kfz-Industrie | Automotive industry | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003541358