An investigation of determinants of counterfeit purchase consideration
Xuemei Bian; Luiz Moutinho
| Year of publication: |
2009
|
|---|---|
| Authors: | Bian, Xuemei ; Moutinho, Luiz |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 3, p. 368-378
|
| Subject: | Produktpiraterie | Product counterfeiting | Markenimage | Brand image | Schätzung | Estimation | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840069