An investigation of online shopping experience on trust and behavioral intentions
Lee Hao Suan Samuel and M.S. Balaji (Taylor’s Business School, Taylor’s University, Subang Jaya, Selangor, Malaysia), Khong Kok Wei (Nottingham University Business School Malaysia, The University of Nottingham-Malaysia Campus, Semenyih, Selangor, Malaysia)
| Year of publication: |
April-June 2015
|
|---|---|
| Authors: | Samuel, Lee Hao Suan ; Balaji, M. S. ; Kok Wei Khong |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 2, p. 233-254
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| Subject: | gender | Malaysia | online experience | online shopping | purchase intentions | trust | word-of-mouth | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Virales Marketing | Viral marketing | Geschlecht | Gender | Experiment | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1028250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432424