An investigation of pricing data for evidence of institutional-level relationship marketing behaviors
Jim Doyle
| Year of publication: |
2010
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|---|---|
| Authors: | Doyle, Jim |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 4, p. 264-278
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| Subject: | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Einzelhandel | Retail trade | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857873