An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang Nguyen, T. C. Melewar, Arnold Japutra, Sung Ho Han, Cheng-Hao Steve Chen and Xiaoyu Yu
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Bang, Nguyen ; Melewar, T. C. ; Japutra, Arnold ; Han, Sung Ho ; Chen, Cheng-Hao Steve ; Yu, Xiaoyu |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 8, p. 779-800
|
| Subject: | Corporate identity | corporate communication | corporate strategy | organisational identity | corporate image | China | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Hochtechnologie | High technology | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1143382 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976100