An Investigation of the Effect of Provocative Imagery on Norwegian and Thai Consumers' Attitudes Towards Products:
| Year of publication: |
2006
|
|---|---|
| Authors: | Prugsamatz, Sunita ; Ofstad, Lars ; Allen, Michael |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 16.2006, 1-2, p. 153-164
|