An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
| Year of publication: |
1996
|
|---|---|
| Authors: | Kim, John ; Allen, Chris T. ; Kardes, Frank R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 3, p. 318-328
|