An investigation of the motivations and strategies behind Apple’s product design
Brian Barley, Ande Kitamura, Thomas Loar, Edwin Ramon-Samayoa, John Yuzon, Tugrul U. Daim
| Year of publication: |
2020
|
|---|---|
| Authors: | Barley, Brian ; Kitamura, Ande ; Loar, Thomas ; Ramon-Samayoa, Edwin ; Yuzon, John ; Daim, Tugrul U. |
| Published in: |
Innovation management in the intelligent world : cases and tools. - Cham, Switzerland : Springer, ISBN 978-3-030-58300-2. - 2020, p. 3-27
|
| Subject: | Apple Inc. | Computerindustrie | Computer industry | Produktgestaltung | Product design | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-58301-9_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012405895