An investigation of the relationship between television broadcasting and game attendance
Chad D. McEvoy; Alan L. Morse
| Year of publication: |
2007
|
|---|---|
| Authors: | McEvoy, Chad D. ; Morse, Alan L. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 2.2007, 3, p. 222-235
|
| Subject: | Profisport | Professional sports | Sportmarketing | Sports marketing | Fernsehprogramm | Television programme | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003433845