An investigation on incentive strategies in community building in business-to-business electronic markets
Xiaoling Li, Xinjian Li, and Rui Wang
| Year of publication: |
October-December 2018
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|---|---|
| Authors: | Li, Xiaoling ; Li, Xinjian ; Wang, Rui |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 4, p. 261-272
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| Subject: | Business marketing | community in business-to-business electronic markets | incentive strategies | industrial marketing | market uncertainty | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Unternehmensnetzwerk | Business network | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1519966 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956310