An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Ellie Hickman, Husni Kharouf and Harjit Sekhon
| Year of publication: |
2020
|
|---|---|
| Authors: | Hickman, Ellie ; Kharouf, Husni ; Sekhon, Harjit |
| Subject: | brand familiarity | customer experience | customisation | Omnichannel | perceived value | technology readiness | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2019.1694562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253877