An online project-based competency education approach to marketing education
Christine Ye, Jerry Van Os, Dick Chapman, and Dax Jacobson
| Year of publication: |
December 2017
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| Authors: | Ye, Christine ; Van Os, Jerry ; Chapman, Dick ; Jacobson, Dax |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 39.2017, 3, p. 162-175
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| Subject: | work-readiness | competency-based education | project-based learning | online education | applied learning | E-Learning | E-learning | Betriebswirtschaftsstudium | Graduate business education | Projektmanagement | Project management | Fernunterricht | Distance learning | Lernen | Learning | Bildung | Education | Führungskräfteentwicklung | Leadership development | Marketing | Lernprozess | Learning process | Lehrplan | Curriculum |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475317724843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791315