An operations management perspective on adopting customer-relations management (CRM) software
Marc J. Schniederjans, Qing Cao and Vicky Ching Gu
| Year of publication: |
2012
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|---|---|
| Authors: | Schniederjans, Marc J. ; Cao, Ray Qing ; Gu, Vicky Ching |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 50.2012, 14 (15.7.), p. 3974-3987
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| Subject: | customer relations management software (CRP) | empirical study | enterprise resource planning (ERP) | operations management | supply chain management | Softwareentwicklung | Software development | ERP-System | ERP system | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Produktionswirtschaft | Production management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620437