An overall probability of winning heuristic for complex risky decisions : choice and eye fixation evidence
Vinod Venkatraman; John W. Payne; Scott A. Huettel
| Year of publication: |
2014
|
|---|---|
| Authors: | Venkatraman, Vinod ; Payne, John W. ; Huettel, Scott A. |
| Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 125.2014, 2, p. 73-87
|
| Subject: | Risky choice | Risky choice models | Eye tracking | Process measures | Strategies | Heuristics | Adaptive decision making | Entscheidung unter Risiko | Decision under risk | Entscheidung | Decision | Heuristik | Experiment | Visuelle Wahrnehmung | Visual perception | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010485762