An ugly face, really? : a theoretical investigation into the causes of brand dilution
Vincenzo Denicolò, Emanuele Bacchiega, Mariachiara Colucci and Marco Magnani
| Year of publication: |
28 April 2022
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|---|---|
| Authors: | Denicolò, Vincenzo ; Bacchiega, Emanuele ; Colucci, Mariachiara ; Magnani, Marco |
| Publisher: |
London : Centre for Economic Policy Research |
| Subject: | Brand Dilution | Brand Licensing | Double-sided Moral Hazard | Reciprocal Effect | Markenführung | Brand management | Moral Hazard | Moral hazard | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | 1 Online-Ressource (circa 48 Seiten) Illustrationen |
|---|---|
| Series: | Discussion papers / CEPR. - London : CEPR, ISSN 2045-6573, ZDB-ID 2001019-9. - Vol. DP17261 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013187658