Analisis Pengaruh Tarif Dan Jenis Produk Asuransi Terhadap Pencapaian Target Premi Di PT. Asuransi Bringin Sejahtera Artamakmur Medan

PT Asuransi Bringin Artamakmur Medan Sejahtera (BSAM) is one of insurance companies (general insurance), which in 2008 topped the rankings in general insurance and are required to continue to increase in premium income and the number of policyholders, to the tariff policy efforts are required and the right products for their role in achieving the strategic function and its policyholders. Formulation of the problem in this research are: (1) How far the effect of tariff and types of insurance products affect the achievement of targets BSAM insurance premiums in Medan. (2) How far the influence of people's purchasing power and competition in the insurance tariff companies on PT Asuransi BSAM Medan.Theory used in this research is the marketing theories, especially relating to the marketing of services is closely linked to achieving the set target company, the theory of prices and also theories about the product. This study aimed to analyze the effect of tariff and types of insurance products toward the achievement of targets insurance premiums. It also examined the effect of purchasing power and competitive company to the applied tariffs.This research method uses a survey approach and the type of research is quantitative descriptive. The nature of this research is explanatory of explanations. The samples used for as many as 99 people policyholders. Model analysis of the data used to answer the first and second hypothesis is the multiple regression analysis, using 95 percent confidence level.The results showed that: (1) Tariff and types of insurance products are applied PT Asuransi BSAM significant influence on the achievement of targets for high premiums. (2) There is purchasing power and competitive effect of the tariffs applied by the company PT Asuransi BSAM Medan. Analysis using a confidence level of 95 percent.The conclusion from this study are: (1). Rates and types of products offered by PT Asuransi BSAM able to increase the premium of the premium so that the target can be achieved. (2) Tariff offered by PT Asuransi BSAM can increase people's purchasing power to the policyholder and is able to compete with other insurance companies.