Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention
Year of publication: |
2008
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Authors: | Feiereisen, Stephanie ; Wong, Veronica ; Broderick, Amandaj |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 25.2008, 6, p. 593-607
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