Analyse von Sponsoringbeziehungen : Konzeptualisierung und empirische Überprüfung eines Sponsorenbindungsmodells
Andrea Altmann
| Year of publication: |
2010
|
|---|---|
| Authors: | Altmann, Andrea |
| Institutions: | Friedrich-Schiller-Universität Jena (degree granting) |
| Publisher: |
Hamburg : Kovač |
| Subject: | Sponsoring | Sponsorship | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Schätzung | Estimation | Deutschland | Germany | Kundenbindung | Berufssport | Sportsponsoring | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | XII, 303 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Schriftenreihe Sportökonomie in Forschung und Praxis. - Hamburg : Kovač, ISSN 1611-6763, ZDB-ID 2283548-9. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Jena, Univ., Diss., 2009 |
| ISBN: | 978-3-8300-5043-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003942855