Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
H.-Y. Tsao, L. Pitt and C. Campbell
| Year of publication: |
2010
|
|---|---|
| Authors: | Tsao, Hsiu-yuan ; Pitt, Leyland F. ; Campbell, Colin |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 61.2010, 10, p. 1523-1529
|
| Subject: | Marktanteil | Market share | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008695984