Analysing customers reactions on social media promotional campaigns : a text-mining approach
Anant Saxena, K. R. Chaturvedi, Sapna Rakesh
| Year of publication: |
2018
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|---|---|
| Authors: | Saxena, Anant ; Chaturvedi, K. R. ; Rakesh, Sapna |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 22.2018, 1, p. 80-99
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| Subject: | Social media advertisements | text mining | POS categorization | sentiment analysis | designing promotional campaigns | Social Web | Social web | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Data Mining | Data mining | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0971890718759163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161085