Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks

Depicts a path to follow when studying longitudinal change processes in distribution systems. The objective is met by linking a etwork approach to marketing systems with the area of organization theory focusing on the dynamic ideas behind loosely coupled systems. Research implications point out the importance of a more varied view of the properties of marketing systems. Basically theoretical and restricted to general conceptual discussions.

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Year of publication:	1992
Authors:	Andersson, Per
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 26.1992, 2, p. 47-68
Publisher:	MCB UP Ltd
Subject:	Distribution channels \| Marketing theory \| Process control

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/03090569210010031 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723012