Analysing firms' failures as determinants of consumer switching intentions : The effect of moderating factors
Year of publication: |
2007
|
---|---|
Authors: | Antón, Carmen ; Camarero, Carmen ; Carrero, Mirtha |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 41.2007, 1/2, p. 135-158
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Consumer behaviour | Motor car insurance | Services marketing |
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