Analysing sport sponsorship effectiveness : the influence of fan identification, credibility and product-involvement
Torsten Schlesinger; Mathias Gungerich
| Year of publication: |
2011
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|---|---|
| Authors: | Schlesinger, Torsten ; Gungerich, Mathias |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 9.2011, 1/2, p. 54-74
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869656