Analysing textual data in international marketing research
| Year of publication: |
2005
|
|---|---|
| Authors: | Sinkovics, Rudolf R. ; Penz, Elfriede ; Ghauri, Pervez N. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 8.2005, 1, p. 9-38
|