Analysing the Commitment - Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches
| Year of publication: |
2003
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|---|---|
| Authors: | Malhotra, Neeru ; Mukherjee, Avinandan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 9, p. 941-972
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