Analysing the effect of cause-related advertisement on attitude towards brand
Rajesh Poonia, Mithilesh Pandey
| Year of publication: |
2023
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|---|---|
| Authors: | Poonia, Rajesh ; Pandey, Mithilesh |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Genève : Inderscience Enterprises, ISSN 1746-0581, ZDB-ID 2205126-0. - Vol. 19.2023, 3/4/5, p. 230-243
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| Subject: | advertisement | brand | cause interest | cause related marketing | content consumer attitude | emotional appeal | social cause | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Cause-Related Marketing | Cause-related marketing | Markenartikel | Brand | Werbung | Advertising | Markenführung | Brand management | Marketingmanagement | Marketing management | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/WREMSD.2023.130617 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014308374