Analysing the impact of gamification dynamics and e-WOM on impulsive buying
Seyed Fathollah Amiri Aghdaie, Azarnoush Ansari, Javad Telgerdi
| Year of publication: |
2022
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|---|---|
| Authors: | Aghdaie, Fathollah Amiri ; Ansari, Azarnoush ; Telgerdi, Javad |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 15.2022, 1, p. 40-61
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| Subject: | e-WOM | electronic word-of-mouth | gamification dynamics | impulsive buying | online impulse buying | self-expression | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2022.119840 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800414