Analysing the shopping behaviour in the fashion segment through the showrooming technique
Parvi Bharti, H.S. Grewal, Chirag Singhal, Himanshu Kargeti
| Year of publication: |
2024
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|---|---|
| Authors: | Bharti, Parvi ; Grewal, Harpreet Singh ; Singhal, Chirag ; Kargeti, Himanshu |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 33.2024, 2, p. 238-253
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| Subject: | economic rationality | behaviour | in-store | online | quality | shopping | showrooming | utility | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mode | Fashion | Einzelhandel | Retail trade | Rationalität | Rationality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.139918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061503