Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Rian van der Merwe; Pierre Berthon; Leyland Pitt; Bradley Barnes
| Year of publication: |
2007
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|---|---|
| Authors: | Merwe, Rian van der ; Berthon, Pierre ; Pitt, Leyland ; Barnes, Bradley |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 3/4, p. 181-206
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| Subject: | Marketing | Wissenschaftliche Methode | Scientific method | Theorie | Theory | Bibliometrie | Bibliometrics | 1993-2002 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458950