Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics
| Year of publication: |
2007
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|---|---|
| Authors: | van der Merwe, Rian ; Berthon, Pierre ; Pitt, Leyland ; Barnes, Bradley |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 3-4, p. 181-206
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