ANALYSING THREE BASIC DECISIONS OF TOURISTS: GOING AWAY, GOING ABROAD AND GOING ON TOUR

This study analyses determinant factors in the taking of three basic decisions on the part of holidaymakers: going on holiday, foreign holidays and multi-destination holidays. We propose various research hypotheses relating to the impact on these decisions of various personal characteristics. The methodology used estimates various Binomial Logit models. The empirical application carried out in Spain on a sample of 3,781 individuals allows us to conclude that personal characteristics related to the chosen destination, personal restrictions and socio-demographic and psychographic characteristics are determinants of these decisions. This study analyses determinant factors in the taking of three basic decisions onthe part of holidaymakers: going on holiday, foreign holidays and multi-destinationholidays. We propose various research hypotheses relating to the impact on thesedecisions of various personal characteristics. The methodology used estimates variousBinomial Logit models. The empirical application carried out in Spain on a sample of3,781 individuals allows us to conclude that personal characteristics related to thechosen destination, personal restrictions and socio-demographic and psychographiccharacteristics are determinants of these decisions.