Analysing user-generated content in sports events through the lens of the Spain brand
Inés Kuster, Natalia Vila-Lopez, Elísabet Mora, María Isabel P. Riquelme Martínez
| Year of publication: |
2025
|
|---|---|
| Authors: | Küster, Inés ; Vila-Lopez, Natalia ; Mora, Elísabet ; Riquelme Martínez, María Isabel P. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 13.2025, 1, p. 69-81
|
| Subject: | Content analysis | International sports marketing | Marathon | Sentiment analysis | Tennis | User-generated content | Sportmarketing | Sports marketing | Spanien | Spain | Social Web | Social web | Sportveranstaltung | Sport event | Markenführung | Brand management | Kundenintegration | Customer integration | Markenimage | Brand image | Inhaltsanalyse | Web 2.0-Technologien | Web 2.0 technologies | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00286-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015371480