Analysis building customer engagement through e-CRM in the era of digital banking in Indonesia
Chandra Hendriyani and Sam'un Jaja Raharja
| Year of publication: |
2018
|
|---|---|
| Authors: | Hendriyani, Chandra ; Sam'un Jaja Raharja |
| Published in: |
International journal of economic policy in emerging economies. - Genève : Inderscience Enterprises, ISSN 1752-0452, ZDB-ID 2449908-0. - Vol. 11.2018, 5, p. 479-486
|
| Subject: | customer engagement | e-CRM | social media | website | Indonesia | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Indonesien | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Website | Kundenintegration | Customer integration | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEPEE.2018.094820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973773