An Analysis of Demographic Characteristics of Consumers Who Read Grocery Brochures Regularly and Those Who Are Willing to Switch Supermarkets to Buy Advertised Specials
| Year of publication: |
2007
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|---|---|
| Authors: | Govindasamy, Ramu ; Kumaraswamy, Anicham ; Puduri, Venkata ; Onyango, Benjamin |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 13.2007, 3, p. 49-60
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