Analysis of anti-counterfeiting tactics to diffuse consumer demand
Barbara Stöttinger, Elfriede Penz and Ludovica Cesareo
| Year of publication: |
[2017]
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|---|---|
| Authors: | Stöttinger, Barbara ; Penz, Elfriede ; Cesareo, Ludovica |
| Published in: |
Handbook of research on counterfeiting and illicit trade. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78536-644-4. - 2017, p. 387-403
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| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Konsumtheorie | Consumption theory | Nachfrage | Demand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750969