Analysis of Approaches to the Evaluation of the Efficiency of PR-Campaigns

The paper is devoted to the analysis of approaches to the evaluation of the efficiency of PR-campaigns. We paid particular attention to optimizing the use of models by PR-specialists. We discussed the existing research models of evaluating the effectiveness of public relations activities. We made the conclusion P. Noble and T. Watson created a unified evaluation model, with the aim to combine all the best of all the existing models and develop a certain approach. Other models are more complement each other rather than offer any alternative solution