Analysis of barriers to organic farming adoption in developing countries: a grey-DEMATEL and ISM approach

Purpose Farmers in India are hesitant to adopt organic farming (OF) despite high demand for organic products and favorable policy measures to encourage the practice. Therefore, this study aims to assess the OF adoption barriers faced by Indian farmers using a systematic method of multi-criteria decision making (MCDM). Design/methodology/approach The authors explored eighteen barriers to OF adoption by conducting a literature survey and discussion with experts on OF. Then the authors used a combined method of Grey Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) methodology to rank the barriers and analyze their interactions. Findings The analysis reveals that “Lack of knowledge and information,” “lack of financial capacity of farmers’ and “lack of institutional support” are the cause (independent) barriers that significantly impact other barriers. The top three effect (dependent) barriers are “lack of availability of organic inputs,” “personal characteristics such as age, attitudes and beliefs” and “lack of premium pricing,” which are affected by the other barriers. Research limitations/implications This research work will help the decision makers understand the barriers to OF adoption in India and their interrelationships. The proposed framework enables them to focus on the high-priority independent barriers, which will subsequently impact the other dependent barriers. Originality/value Previous research on OF adoption barriers lacked a multifaceted scientific approach, which is necessary because OF is a complex system and needs a thorough investigation to assess the interaction between the barriers. The research attempts to fill this gap and addresses the complex nature of adoption barriers.