ANALYSIS OF BUSINESS PROMOTION SYSTEMS IMPLEMENTATION WITHIN EXPORTING ROMANIAN COMPANIES

Scientific investigation carried out to prepare this communication is based on the issues as systemic organization of promotional activity, a fundamental approach, with profound implications on the efficiency of promoting Romanian exports. Hypothesis which would be considered is that among economic, unsuccessful efforts made to promote products, services or image of the exporting firms, both domestic and especially in foreign markets have been caused by the ignorance of the interdependence of promotional techniques, of the effects and repercussions passed on the organizations when the importance of changes in a field on the whole is being minimized, and of low emphasis on promoting economic affairs.