Analysis of changes in consumer attitudes toward the products of England, France, Germany and the USA, 1975‐2000

Presents a longitudinal study examining the attitudes of consumers toward the products and associated marketing practices of England, France, Germany and the USA. Covers the period from 1975‐2000. Concludes that there is a significant difference in the attitudes of consumers with regard to the products and associated marketing practices of these European Union countries in comparison to the USA.

MoreLess

Year of publication:	2002
Authors:	Darling, John R. ; Puetz, James E.
Published in:	European Business Review. - MCB UP Ltd, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 14.2002, 3, p. 170-183
Publisher:	MCB UP Ltd
Subject:	Consumer attitudes \| European Union \| Marketing strategy \| USA

More details

Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09555340210427067 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014713091