Analysis of consumers' response to brand community integration and brand identitfication
Ángel Millán; Estrella Díaz
| Year of publication: |
2014
|
|---|---|
| Authors: | Millán, Ángel ; Díaz García, Estrella |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 3, p. 254-272
|
| Subject: | brand community | brand identification | satisfaction | loyalty | word-of mouth | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenartikel | Brand | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347450