Analysis of customer portfolio and relationship management models: bridging managerial dimensions
| Year of publication: |
2005
|
|---|---|
| Authors: | Rajagopal ; Sanchez, Romulo |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 20.2005, 6, p. 307-316
|