Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Tyrone T. Lin; Chia-Chi Lee; Hsiao-Chi Lin
| Year of publication: |
2013
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|---|---|
| Authors: | Lin, Tyrone T. ; Lee, Chia-chi ; Lin, Hsiao-chi |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 22799382. - Vol. 7.2013, 1, p. 37-59
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-012-0144-z [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010117276