Analysis of e-CRM services of banks : from the view of bankers
Selvakumar Marimuthu, Ramar Lakshmanan, Sathyalakshmi Veluchamy
| Year of publication: |
2016
|
|---|---|
| Authors: | Marimuthu, Selvakumar ; Lakshmanan, Ramar ; Veluchamy, Sathyalakshmi |
| Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 12.2016, 6, p. 121-146
|
| Subject: | E-CRM | Services | Banks | Bank | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Dienstleistungssektor | Service industry | Bankgeschichte | Banking history |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960841